Pine Ridge Services
Pine Ridge Services is a family-owned company that offers professional automotive and heavy truck repairs and towing. With a staff of experienced drivers, Pine Ridge strives to be a leader in the towing community.
Challenge
The entire service industry is being revolutionized by search engines with information readily available at any moment. We needed to find a way to improve Pine Ridge’s rankings when users were searching for towing services in the Sault Ste. Marie and Thessalon areas.
Solution
By focusing on Local Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising through our Basic SEM package, we were able to position Pine Ridge front and centre in paid and organic search.
Results
Pine Ridge started ranking highly for search terms within the first month.
Going from a limited online presence to one that include local SEO and PPC ads significantly increased the ranking of Pine Ridge for a number of search terms related to towing services.
We created call-only PPC ads so users could call directly when they were in an emergency.
Our PPC campaign targeted phrases such as “tow trucks near me” or “I need roadside assistance” so that Pine Ridge would be there to help when they were needed most.
$3.24
Approximate cost per phone call
$65
Approximate ROI per phone call
Pine Ridge appeared in the top 3 positions consistently in local listings.
By listing Pine Ridge on important online directories such as Yelp, Yellowpages, Foursquare, and more, we were able to build their online presence organically.
